Discover the latest trends and styles for every body
FIND Your Style with You Better Not Fold
Discover the latest trends and styles for every body
About YBNF
Our Mission
YBNF aims to create fashion that not only looks good but feels empowering. We seek to instill the values of perseverance and mental health in our community by creating designs that resonate with individuals who refuse to fold under pressure. Inspired by figures like Eric Thomas and David Goggins, our pieces are a celebration of hard work, self-discipline, and the ultimate importance of mental well-being. We want our consumers to feel supported, reminded, and uplifted every time they wear our brand, knowing that they are part of a larger movement dedicated to pushing boundaries and redefining strength.
Our Vision
You Better Not Fold is a movement, a mindset, and a fashion statement. At its core, YBNF represents resilience, mental fortitude, and empowerment. It stands as a reminder to never give up, even in the face of adversity. We design clothing that speaks to the inner strength of the wearer—clothing that encourages self-expression, self-love, and the courage to continue pushing forward. As a brand rooted in the African American experience and masculine-presenting identity, we embrace inclusivity, diversity, and the power of authenticity.